Cinematográfica Superfilmes

The Soul of Business Fic . 35mm . Color . 8’ . 1996

Synopsis

Is advertising the soul of business or is business the soul of advertising?

A thoroughly modern couple - young, attractive, label-conscious - sit down for breakfast. They start to quote from the adverts used to sell the products on the table in front of them. However, their behaviour quickly departs from that portrayed in the adverts and they enter into a cruel and bloody fight to the death.

Director José Roberto Torero

José Roberto Torero directed six short films, two of them as a student from ECA-USP and four of them through Superfilmes: Memento Mori, Love! (best movie at Havana festival, Vila do COnde, Palm Springs, Santiago do Chile, Toronto, Gramado and Brasília), The Soul of Business (best movie in four festivals, including Drama, in Greek), and The Cake - Episode from the Movie "Happiness Is..." (special jury award from Hamburgo Festival).

He also made a medium length movie The World of a Barber Shop, for TV Cultura, and the feature film Manual for Love Stories.

He also scripted the short film A Soccer Tale, an Academy Award Finalist, and seven feature films, among them Posthumous Memoirs, Little Book of Love, Pelé Forever and The Story of Me.

He published 30 books (among them O Chalaça, Jabuti's Romance Award) and wrote a football column in Folha de S.Paulo from 1998 to 2012.

In television, for 8 years he wrote the Retrato Falado program, exhibited on Fantástico, beyond FDP series, exhibited on HBO since april 2012.

Filmography as director:

Manual for love stories (2004, 35mm, 84')

Memento Mori (2002, 35mm, 12')

The world of a barber shop (2002, video, 55')

The cake - Episode from the movie "Happiness is..." (1995, 35mm, 70')

Love! (1994, 35 mm, 14')